About HeyWow!

To put it simply: We put kids in books!

HeyWow is an innovative, kids publishing company specialising in photo-personalisation and excitingly bold books.

With our nifty new system we create brilliantly personalised, diverse picture books for kids, featuring their REAL face & name on every page. Not an avatar or a lookalike but the real them!

Our ideas at HeyWow are bold, playful & adventurous with a little bit of attitude. Just like the personality of a crazy three year old.  

Our Books

We’ve channelled our passion into creating brilliantly personalised 'doing' books. Our seek & find, mix & match, colouring, doodling, thought-provoking, idea-sparking books are designed to inspire boldness and encourage creativity (with a lot of fun squashed in too!).

Each of our books is a completely unique, one-of-a-kind wonder. They’re all cleverly personalised with a child's face and name on each page.


Our Software System

In 2018 we officially launched HeyWow with our fully automated, personalisation software and a stack of new books.

As well as creating and personalising our own books our nifty new system is a print-on-demand, personalisation “eco-system” that can be white-labelled for any brand or publisher. Allowing them to publish and sell their own personalised books. All under their own brand and control.

From adapting existing bestsellers to creating innovative new titles around any theme, concept or brand message/story - the sky’s the limit!

We love the mix of kids technology with paper and print.
There’s scope for MANY playful ideas…
Let’s chat!


Where the
magic happens


Our story

Founded by us, Lorna and Daniel Freytag, we're a creative husband and wife team with big and adventurous ideas for the future.

Daniel is a designer, photographer and serial idealist. When he’s not running his design studio he’s involved with mad-hat creative adventures such as this one!

Lorna is a published children's picture book illustrator and photographer. She worked for many years as a children's fashion photographer in London, NewYork and Sydney but her real passion has always been children’s books!

HeyWow HQ is in Oban on the North West coast of Scotland. Here we're surrounded by forests, sea and wild places, the perfect inspiration for our books. We're not complete country bumpkins though - only 2 hours from Glasgow, we can hop on a flight and be in London for lunchtime! If you’re ever nearby pop into our shore studio and say hello!


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