About HeyWow!

Our ideas at HeyWow are bold, vibrant & playful with a little bit of attitude. Just like the personality of a crazy three year old.  

We’ve channelled our passion into creating brilliantly personalised 'doing' books. Our seek & find, mix & match, colouring, doodling, thinking, discovering, questioning and imagining books are designed to inspire boldness and encourage exploration (with a lot of fun squashed in too!).

Each of our books is a completely unique, one-of-a-kind wonder. They’re all cleverly personalised with a child's face and name on each page. We're pretty sure our books are the most personalised books in the universe. Well, the world at least!


Where the
magic happens


Our story

Founded by us, Lorna and Daniel Freytag, we're a creative husband and wife team with big and adventurous ideas for the future.

Daniel is a designer, photographer and serial idealist. When he’s not running his design studio he’s involved with mad-hat creative adventures such as this one!

Lorna is a published children's picture book illustrator and photographer. She worked for many years as a children's fashion photographer in London, NewYork and Sydney but her real passion has always been children’s books!

HeyWow HQ is in Oban on the North West coast of Scotland. Here we're surrounded by forests, sea and wild places, the perfect inspiration for our books. We're not complete country bumpkins though - only 2 hours from Glasgow, we can hop on a flight and be in London for lunchtime! If you’re ever nearby pop into our shore studio and say hello!


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